Business Experience Designer

So, by now you've probably heard about UX Designers. Unfortunately, this term has recently been connected with web and interaction design a little too much for my likings.

As a business experience designer, I focus on customer experiences for businesses, rather than just an optimal/efficient workflow in an app.

Why? Because a business is more than just an app or website.


Annemiek is a food blogger who delights her visitors with amazing recipes and a view inside her kitchen and daily live as a food blogger. For her 5th anniversary, she requested Keplar to redesign the website she had since her started capturing her food adventures.

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Zeilstra VGM

Zeilstra is a company in the real estate sector with over 100 years of experience. With their recent repositioning, they asked Keplar Agency to align their visual identity, including a complete redesign of the website.

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Elementary school is an important time in everyone's life. You learn about the essential things. NOS | Jeugdjournaal tries to educate young children what's going on in the world by providing news on kids' level. During my minor, I had the honor of working on a lasting cross-platform strategy.

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TAG 14

Every year the Rotterdam University has over 100 students graduating in media studies. These young professionals all get their spotlight in TAG, the yearbook of each year's graduates. I had the honor to improve their spotlight moment.

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