Jeugdjournaal

Agency
Student Work
Role
Interaction Design
Year
2015
Jeugdjournaal thumb
Kids want to experience what happens in the world in a playful way.

Challenge

How can Jeugdjournaal manifest itself in a way that's viable now and up to 5 years? What predictable trends, technological developments, and user behavior needs to be kept in mind?

Outcome

A cross-platform smartphone application that helps kids transition from the kids-level news program on television towards the regular "adult" news. The app connects kids on an emotional level to the news through interactive storytelling.

Kicking things off

A team of 5 all-around UX designers was set up to solve the issues Jeugdjournaal was experiencing. Within this team, I focussed on /interaction design/, while assisting on the concept and visual design.

Right from the kick-off, we learned Jeugdjournaal really values their relationship with the kids. This project has a main focus on assuming a role as news buddy, that friend which always knows the latest stories.

Getting into the kids' world

We quite literally went back to our roots by visiting one of our elementary schools. This allowed us to get into the kids' world and dive into the scenario which our solution has to cater to.

Desk research into broadcasting statistics showed surprising data. We discovered kids who are really watching Jeugdjournaal tend to be 2 grades younger than the intended target audience. This is because the targeted kids usually are at clubs or activities during broadcast moments.

Three directions

  1. Level up: As kids are avid gamers, bringing over game elements through gamification became the first direction. By reading news, you earn points which unlock additional content. This results in a gradual transition from youth news to the regular "adult" news.
  2. Storytelling: Stories are exciting. They make you wonder and immerse you in experiences you've never had. By combining different types of media, Jeugdjournaal can enrich their news stories. Kids become more emotionally invested and connected to the news by making things visual.
  3. Second screen: Going into the future territory, one of the recent trends is second screens; using your tablet, smartphones or even tv as a display for additional content. Kids learning capabilities on handling multiple devices is astonishing and clearly capable of handling new interactions coming with this.

Sketches

Bringing together all aspects

By balancing business goals and user needs, a digital production can truly flourish. Jeugdjournaal wants an easy to apply solution while kids want content on demand. We also want to cater to the learning curve kids experience, giving them content on their level.

Mobile App

A story-driven experience. We designed an app for mobile devices, showcasing all regular news articles and mixing in storytelling experiences. Watch the latest broadcast and scroll down on topics that interest you to dive deeper into the subject. As a small bonus, a weather widget is pinned to the top as this is one of the main reasons kids watch Jeugdjournaal.

By limiting the amount of storytelling, the additional work for creating these experiences can be reduced to a minimum. The additional content can be taken from the regular NOS news and the media library at the media park where NOS is located.

App

This final design is made by NOS, based on our prototype.

Check out the latest news

Jeugdjournaal.nl

Promo video

To display the feeling of what the app could feel like, we shot a video displaying just how close things can feel though great storytelling. In this video, you can see news stories really coming to life.

Logo