Kicking things off
A team of 5 all-around UX designers was set up to solve the issues
Jeugdjournaal was experiencing. Within this team, I focussed
on /interaction design/, while assisting on the concept and visual design.
Right from the kick-off, we learned Jeugdjournaal really values their relationship with the kids. This project has a main focus on assuming a role as news buddy, that friend which always knows the latest stories.
Getting into the kids' world
We quite literally went back to our roots by visiting one of our
elementary schools. This allowed us to get into the kids' world and dive
into the scenario which our solution has to cater to.
Desk research into broadcasting statistics showed surprising data. We discovered kids who are really watching Jeugdjournaal tend to be 2 grades younger than the intended target audience. This is because the targeted kids usually are at clubs or activities during broadcast moments.
Bringing together all aspects
By balancing business goals and user needs, a digital production can truly flourish. Jeugdjournaal wants an easy to apply solution while kids want content on demand. We also want to cater to the learning curve kids experience, giving them content on their level.
A story-driven experience. We designed an app for mobile
devices, showcasing all regular news articles and mixing in storytelling
experiences. Watch the latest broadcast and scroll down on topics that
interest you to dive deeper into the subject. As a small bonus, a weather
widget is pinned to the top as this is one of the main reasons kids watch
By limiting the amount of storytelling, the additional work for creating these experiences can be reduced to a minimum. The additional content can be taken from the regular NOS news and the media library at the media park where NOS is located.
Check out the latest news
To display the feeling of what the app could feel like, we shot a video displaying just how close things can feel though great storytelling. In this video, you can see news stories really coming to life.