For small projects, it's still important to get a clear vision of the business goals as well as the user goals. From the first contact with Keplar, the following business goals were made clear:
By brainstorming about cooking experiences we discovered two key insights. Both drooling over delicious recipes as well as getting instructions on how to make them are main reasons to visit Keukenliefde. The second insight is that these situations the interaction with the device changes.
A two-course meal
To cook up an amazing experience, we decided to split the website into two courses: inspiration and cooking.
To combine two opposite directions, a cohesive visual application has been created. A minimalistic but playful style that characterizes Annemiek. The color palette has been inspired by food, giving the website a finger-licking experience.
Find the most delicious recipes