Starting off blank
When proposed with the project, there was no clear goal from the University besides renewing it. Without a problem definition, we decided to first discover the public opinion about the magazine at students and companies who received previous editions of the yearbook.
Interviewing students and companies informed us that the yearbook is mostly used as shelve decoration. After mapping the user goals, we held a few sessions with the university to determine the business goals. Here it became clear this yearly project is mostly used as promotional material.
Diving back into the yearbook showed trends are unused beside tagging projects. We used this as the central pillar for the new iteration of the yearbook. Giving the yearbook a more informative twist by highlighting trends found in student work, will add additional value for companies.
The magazine format was an obvious choice for the new positioning of the yearbook. The trends found in student works are sections. Leading companies introduce the subject, where further details are explained by students and their work.
To accommodate the information gathering for the university, a small tool has been created to gather the required information among students.