Laying the foundation
With a brand new identity, much of the required research was already done for us. This left us with setting up a good Information Architecture to handle all the expertise gathered over 100 years.
Three under one roof
Zeilstra caters to three closely related, but independent sectors. Each of these sectors has different users and with that user goals. From a business perspective, the three companies are independent, results in a need for three different websites to accommodate the business setup and their clientele.
The new website has become a literal three under one roof. Using the same structure over all of the three websites, an overlapping identity is reated. An individual touch of color offsets the different sections, making each it's own.
Take a tour through the renovated Zeilstra